s so many searchers chose from the keywords suggested by Google Instant instead of typing in their own search query these now often feed into the keyword research component of search engine optimization.
Also in 2010, one of the big changes was the emphasis on load speed. The time taken for a website to load became regarded as a key quality signal for the end user. The typical user’s attention span on the web has shortened considerably since the early days of web usage and expectations are much greater. Load speed is now on the checklist of things to measure in serp click through rates and the course of a search engine optimization site audit and load speed diagnostics have now been incorporated into the Google Webmaster Tools.
Twitter has been feeding search results for some time now and some research has been done by SEOMoz to show the impact of tweet links on search engine results rankings. Google does not have access to Facebook data and links from Facebook are all no-followed. This means that the links do not confer any link juice. But as the web becomes increasingly social, this will continue to feed into search.
In the region of 500 changes are mad to the search algorithm in a year. Not all of these are announced and most are just small tweaks. But any of them could be affecting the search position your website is returned in. The role of the SEO is to follow these changes and respond accordingly.
The most recent change to the Google search algorithm was significant and has impacted on the way many perform search engine optimization. The change, known as the Farmer Panda update, was directed at trying to lower the rank of low quality sites including those known as ‘content farms’. Sites like these often have duplicate content or low quality content which Google feels adds little value to the user.