One of the main things webmasters fail to understand when they start to approach the concept of link building as a means to increase the visibility of pages on their website in search, is that in order to build links of the highest value, you typically need a market to promote to. Link building should never, solely be confined to purchasing the links of a link building service or company, but rather it should be developed around a multi-faceted approach, where link building is actually complimented with natural link acquisition or prospecting.
Start working social media. That’s about the best possible advice any SEO professional can hand out when it comes to increasing the visibility of your website in search. Network via Social Media channels, build up a list of targeted followers and get them to both re-tweet and link to your content. Your web visibility will be all the better for it. Re-tweeting does assist in increasing your visibility in search, but the main idea with using social media – in conjunction with your SEO strategy at least – is to try and acquire links back to your content. One great way to do that is to encourage your followers to link to you (by tweeting and sharing your latest content), or buy seo.
Secondly, and obviously away from the more conventional link building strategies like article marketing, blog posting and so on, do your utmost to actually build relationships up via forums and networking groups out there in the real world. There’s no better source for link acquisition than someone you actually know – a targeted e-mail, to a targeted prospect can result in that link you have really been holding out for, and can be more valuable than hundreds of worthless directory submissions.
Lastly, the ultimate aim of any link building campaign is to be creative. The much overused – and cliché – phrase in this respect is “content is king”, and while it may be a cliché, it still holds water. In order to acquire quality links, you need to have quality content on your website; content people, webmasters like you, want to link to. Some business owners can spend hundreds, thousands of pounds of quality content development, which can involve video production, infographics, creative marketing campaigns and so on.
The more creative you can be, and the more attention you can grab, the more links you will ultimately acquire. Get creative and really put your content, and your brand, out there and in front of the eyes of webmasters willing to link to you.